Living with the Disease Alpha 1. Alpha 1 on Broadway

Start spreading the news: Alpha-1 video
is playing on Broadway until 2014

If we can make it here, we’ll make it anywhere.

In New York, the city so nice they named it twice, if you find yourself on 42nd Street in Times Square and look up at the CBS Super screen, you’ll see this.

Once an hour, every hour until Jan. 4, 2014, Alpha-1 will be up in lights, broadcasting the message of awareness and detection on Broadway.

The Super screen is on 42nd Street between 7th and 8th avenues, in the heart of Times Square Plaza. A few stats show the potential for spreading awareness of Alpha-1:

  • More than 60,000 vehicles cross Times Square and 7th Avenue every day.
  • More than 450 million people pass through Times Square every year.
  • More than 100 million people use the subway station at Times Square annually.

The Macy’s Thanksgiving Day parade route will pass at 42nd Street and 7th Avenue, a half-block from the video screen. See the map here.

Learn more about who should be tested here, about family testing and the State of Florida Alpha-1 Detection Program — the only state program in the country. As the song famously says, It’s up to you. But the Foundation is here to help, with free test kits and lots of information and support.

Watch the video, now showing in Times Square, here.

Spreading Awareness through Social Media

Thursday, 29 November 2012 20:53

April SasserWe applaud everyday heroes who have stepped up to declare “Alpha-1 Awareness Starts with Me!” Creating Alpha-1 awareness in your community is one of the most important action you can take to encourage testing and possibly change someone’s life.


April Sasser from Conyers, Georgia is no stranger when it comes to creating awareness in her community. According to Sasser, “I started spreading awareness with Social Media back when MySpace was popular. Now I am active in posting my story, photos and other Alpha-1 related news on both Facebook and on my Alpha-1 Community blog at Covington News. As a peer specialist, I have also spoken about Alpha-1 to over a hundred people. I was diagnosed with Alpha-1 at the age of twenty-eight. Four out of five of my children have Alpha-1 too. Awareness about this condition can help people become diagnosed earlier allowing them to get the support they need. Awareness may also lead to earlier detection, which could save precious lung function. Family history is also important to me. With awareness about this condition, families can better understand where they came from and thus better understand where they are going.”


If you have created awareness by writing a letter, getting a proclamation, talking to a family member, sharing a button, spreading the word on Facebook or other, please e-mail Jonathan Welsh, Advocacy Manager so both you and your efforts can be highlighted.


Posted: November 26, 2013

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